Athlete in a gym throwing a medicine ball, other athletes look on, in a dimly lit training area with large windows and black mats.

Engineered for performance

High level online strength and conditioning and nutrition coaching

About Me

A smiling man in a white t-shirt with a logo that says "Sam Cripps Performance" and features a boxing glove with the letters "SCP" on it. The man has his fists raised, standing against a red background.

Hi I’m Sam and I'm a Strength and Conditioning coach with a background in combat sports.

Before coaching full time, I worked as a mechanical engineer while training and competing in Muay Thai. That combination shaped how I approach performance: structured, analytical, and focused on what actually holds up under pressure.

Combat sport quickly teaches you that more work isn’t better work. Poorly planned training doesn’t just stall progress — it breaks people. That’s why my coaching is built around intelligent loading, long-term development, and preparing the body for the real demands of sport.

I now coach athletes online and in person, integrating strength, conditioning, and performance nutrition to build athletes who are stronger, fitter, and harder to break.

What you get

Here’s what online coaching with me looks like:

  • Personalised training program delivered through the Everfit app

  • Ongoing athletic testing and development - Strength, power and energy systems

  • Clear exercise instruction videos

  • Form checks via Whatsapp

  • Weekly check-ins

  • 30 minute call at the end of each training cycle

  • Contact via Whatsapp

  • Nutrition support - performance nutrition to fuel your training and in depth weight cut protocols for comps

My qualifications and experience

  • Level 4 Strength and conditioning

  • Level 4 Nutrition

  • Personal experience training and competing in Muay Thai, BJJ and Olympic weightlifting

  • S&C coaching for athletes across a range of sports - Muay Thai, BJJ, MMA, Rugby, Cycling, Runners, Track and Field, Rowers, Basketball, Football

  • Managed numerous successful weight cuts for same day, day before and multiple day weigh ins for combat athletes and strongman competitors

Testimonials

  • Young man with short brown hair and a beard smiling, wearing a gray T-shirt with 'Xplosive Ape' logo, standing in front of a black and gray wall with a partially visible logo that says 'STRU'.

    Mo Jamaleddine - mma athlete

    "Within just a few weeks of working with Sam, I began to feel real improvements that previous programs failed to deliver. I became stronger, more explosive, and a lot more conditioned than I’ve ever been in my life."

    Video Testimonial
  • Man in a navy blue Nike shirt making a fist, standing in a gym.

    Jaf Adam - MMA Athlete

    "What’s big for me is the confidence I now have in my own body; something I’ve never truly felt before this programme. I now move with more power, control, and resilience, and that’s translated directly into better performances in my combat sports training and competitions and also in all my other sports too."

    Video Testimonial
  • A shirtless man flexing his biceps in a gym with a serious expression.

    Henry Chester - Muay Thai Fighter

    “I’ve made big improvements in my cardio and explosive power since starting working with Sam around two years ago.

    He’s also helped me a lot with my nutrition - my weight cuts and refuels for fights and tournaments”

    Video Testimonial
  • A man with a beard, short hair, and a black shirt pointing with his finger, indoors against a plain light-colored wall.

    Brett Baker - Unrivalled MMA head coach

    “Sam’s been working with some of our guys for just over a year now and I’ve seen massive improvement’s - the guys are getting injured less, perform better in the gym and have been really strong in competition.

    one of the coolest things I’ve seen is their gas tanks have skyrocketed, it really is hard work trying to keep up with these guys in the gym!”

    Video Testimonial

Work with me